Get in touch to talk about your needs and what we can do to help you.


To help ignite children’s innate creative potential


To provide parents, teachers and caregivers with materials that help them nurture children’s creativity

Rectangle 14.jpg
raising natural born thinkers




We are born with billions of neurons in our brains. As we grow, these neurons fire and wire together to create a unique neural network of our body’s processes, behaviours, personality, knowledge, memories and beliefs.

Rectangle 14 (1).jpg
raising natural born thinkers




This process of neural connection is called synaptogenesis. By the age of 3, the number of synapses in our brain reaches its peak level. After this, our brain starts to prune the synapses it no longer needs and works to build efficiency across the ones that it does

Rectangle 14 (2).jpg
raising natural born thinkers




The experiences and stimuli we are exposed to as children help to develop our brains and lay the foundations for the future. While the development of the brain is seen as a life-long process, childhood is an optimum opportunity to build our unique creative thinking capabilities.

Rectangle 14 (3).jpg
raising natural born thinkers




Raising Natural Born Thinkers aims to provide materials that educate parents and caregivers on how the creative brain works and how to nurture a child's creative potential.


Frame 121.svg

Bond with your children by creating with them. When we create with our children, we learn more about what they are thinking and feeling. Equally, we have an opportunity to share knowledge and learn together with them. These experiences help to build relationships at the same time as creating shared memories!

Group 275.svg

Encourage your children to try new activities, adventure to new places, design with new materials, read new stories etc. The more we can feed a child’s curiosity, the more potential they have for original idea making. Ideas emerge as we make new connections across our knowledge, memories and beliefs!


Be present and listen to the ideas that children share. Facilitate the development of their thought processes by asking questions that invite them to extend, evaluate and rationalise their thinking. By asking questions, rather than enforcing adult perspectives, we help children to safely make their own creative choices.

Group 273.svg

Create time and diverse opportunities for your children to play. Play is critical to help children develop the cognitive capabilities needed for creative thinking, for example, envisioning new worlds, sharing ideas and learning from mistakes. Ultimately, play invites children to have fun and discover what is unique about them!

Group 274.svg

Encourage your child to ask lots of different questions and ask them questions too! Asking questions is a key skill for creative problem solving. The better we are at asking questions, the more we are able unlock different perspectives and create divergent lines of enquiry to find ideas.

Group 276.svg

A parent’s love has been linked to creating the conditions necessary to unlock a child’s creative practice. Creating a safe and supportive space for a child to freely express themselves and indulge their curiosity is critical in helping a child to build their creative confidence. Encourage and celebrate your child’s creativity!


Listen to the Natural Born Thinkers podcast to learn from scientists, coaches and creatives about creativity and problem solving capabilities


Read the Natural Born Thinkers blog to learn more about creativity and problem solving capabilities


Sam, the founder of Natural Born Thinkers has written a series of books to inspire and engage a children’s creative mind!